Case Study: Professional Proofing Pays Off

PGeMarketing fixes errors before the presses roll

Getting it right before you print saves time, money and embarrassment.

The Challenge

The ad agency for a long-time client sent PGe an Adobe Illustrator file for a major print promotion. The trouble was, our production staff found errors in the file that would make the final product unreadable. How could we fix this without impairing the client-agency relationship?

Solution

PGe production staff took it on themselves to rebuild the file - almost from scratch - to eliminate the overprinting problem that would have obliterated the important copy and the underlying design elements.

Results

After long hours and intense attention to detail, we had an improved file, which we used to produce a series of proofs for the client. Once they saw the improved reproduction and clarity, they happily agreed to use our version.

The Bottom Line

The client appreciated the extra work we did to ensure that their vision emerged intact. Our production manager received numerous e-mails from the agency thanking us - the agency was delighted that our attention to detail had saved them major embarrassment.