Case Study: Value Engineering

PGeMarketing finds savings in the details

Expertise equals savings

The Challenge

A PGe client, a major consumer products company, began using a new supplier for its significant volume of marcom print collateral materials. They had been wooed by a U.S.-based printer with the promise of equal quality for less money. The company asked PGe to examine the new supplier's work.

Solution

A PGeMarketing account manager obtained a copy of the new printer's output and asked the client for a chance to value engineer the project.

We discovered that the new print-marketing pieces were being produced in an inefficient, expensive manner that required two passes through the press. We responded with a proposal that included both printing and postage. Our total price was significantly less expensive than that of the U.S. company for printing alone.

Results

The client company changed their mind and gave us back the business as soon as it could. Today we continue to save them time, money and the aggravations of worrying about print production.

The Bottom Line

The client learned the wisdom of double-checking when a new supplier says they can save you money - especially when it involves remote operations and extra shipping. Our client also discovered that it's much easier to have a satisfying relationship with a supplier who's just across town, rather than half a continent away.